Typing keyphrases into Google is what we do every day, right? We type words into Google's search box to get answers to our questions. Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. You …

When you architect a website and you place SEO at the forefront of a web project, you're doing two things simultaneously. You're making sure your website will be usable by search engines and your actual website visitors. Besides obvious ads, other types of revenue generation like affiliate models and lead …

A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads "above the fold" ("Top Heavy"). You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Your competitors' online buzz activities …