The truth about page rank

Don't just throw in multiple keywords because you think it will make you rank higher, because it's more likely to have a negative effect on your Search Engine rankings. Just like it took a lot of time and effort to get to the top of the SERPs, you need to …

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Experiential marketing involvement in SEO

Typing keyphrases into Google is what we do every day, right? We type words into Google's search box to get answers to our questions. Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. You …

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Are search volumes affected by SEO

When you architect a website and you place SEO at the forefront of a web project, you're doing two things simultaneously. You're making sure your website will be usable by search engines and your actual website visitors. Besides obvious ads, other types of revenue generation like affiliate models and lead …

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Actionable tips on anchor text and Twitter

A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads "above the fold" ("Top Heavy"). You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Your competitors' online buzz activities …

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