Promote your website in the right ways, utilising inbound links

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Experience …

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Make 301 redirects the focal point of your marketing efforts

Google's Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. It shouldn't come as a surprise that user experience directly affects the users' willingness to engage with your site. Keep them off their digital devices with …

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Things your competitors know about backlinks

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Various social networks have been involved in social movements and political revolutions. As titles are prominently displayed in search results, showing …

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A focus on URLs to benefit search engine placement

Include the right keywords and link to the target page to create an anchor text that's relevant. This will positively affects backlinks, necessary for building internal links. The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound …

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